If you sell products on Instagram, you know exactly what your most common DMs look like. "How much?" "What sizes do you have?" "Do you have this in black?" "Can you ship to Florida?" "How long does delivery take?" These are the same questions, asked dozens of times every week, by different customers.
Each of these questions represents a potential sale. Each one also takes you 30–60 seconds to type a reply to. When you multiply that by 50 questions a week, that is 25–50 minutes of your life spent typing the same answers over and over. This guide shows you how to automate all of that — completely free — so you can spend that time on work that actually moves your business forward.
The irony of product questions on Instagram is that they are simultaneously the most repetitive and the most important messages you receive. They are repetitive because 80% of your questions are the same handful of topics. They are important because each one represents a customer who is close to buying.
The perfect solution handles these questions instantly and accurately, so the customer gets what they need to make a purchase decision — and you do not have to stop what you are doing to type it out manually.
Before you touch TamoWork, spend 20 minutes writing out your complete product information. For each product: name, description, price, available sizes or variants, colors, materials (if relevant), shipping options and times, and any limitations (pre-order only, limited stock, local pickup only, etc.). This is the raw material your AI employee will use to answer questions accurately.
Download TamoWork from tamowork.com and install it. Connect your Instagram Business account through the in-app authorization. TamoWork begins monitoring your DMs and comments for new messages immediately.
Go to AI Settings → Business Profile and paste your product database into the description field. Organize it clearly so the AI can distinguish between different products. If you have many products, create separate FAQ entries for each major product category. The more structured and specific this is, the more accurate the automated replies will be.
In AI Settings → FAQ, create entries for every common product question pattern. Use real examples you have received: "Do you have this in blue?" → "We currently offer [Product Name] in [colors]. For other color options, DM us and we'll check what's available." "What's the price?" → your pricing list. Specific FAQ entries give better answers than relying solely on the general business description.
One of the most important scenarios to handle correctly is when a customer asks about something you do not currently have. Configure TamoWork to reply honestly: "We are currently out of [item] but we expect restock in [timeframe]. Would you like me to note your interest so we can let you know when it's available?" This turns a potential disappointment into a future sale opportunity.
Every product question reply should end with a clear next step toward ordering. In your FAQ answers and business profile, include your standard ordering process: "To order, just reply with your size, color, and delivery address and we'll send you a payment link." Or "Visit our website at [link] to place your order." Make the path to purchase obvious and easy.
Before going live, test TamoWork using your most commonly asked product questions. Ask them the way real customers ask them — sometimes vague, sometimes specific. "How much is the bag?" "Do u ship?" "What sizes?" Check each reply against what you would say manually. Refine your FAQ until the automated answers match or exceed what you would write yourself.
The one ongoing maintenance task with this system is keeping your product information up to date. When a product sells out, update TamoWork immediately. When you launch a new item, add it to TamoWork before you post about it on Instagram. When prices change, update TamoWork that day. Outdated product information in your AI employee leads to confused customers and potential complaints.
A good habit: every time you update your Instagram product post or run a new promotion, open TamoWork and update the relevant FAQ entry. It takes less than 2 minutes and keeps your automated replies perfectly accurate.
TamoWork is free, runs on your computer and starts replying to customers in minutes. No subscription, no credit card.
⬇ Download TamoWork Free